Positioning a market leader for growth in new fields

Keep moving parts moving

How do we position Hove to help them capitalize on their market leader position within the wind industry while moving into new sectors?

Since 2000, Hove has created innovative solutions for lubrication of wind turbines. In 2021 they were ready to boost the business abroad and venture into new industries. We helped them build a new visual identity, website, and communication platform under the corporate tagline, Keep moving parts moving.


New corporate visual identity, core story, communication platform, and website

Wind, mining, harbors, others


“If we are to achieve our ambitious goals, we must reach several different types of decision-makers in different industries and different markets. Klausen and Partners have created a platform that helps us do exactly that. They have shown a clear understanding of our business and created a strong foundation for our brand.”

Trine Nielsen, Marketing & Communications Manager, Hove A/S

Objectives achieved

  • Drive the process from start to finish
  • Create a visual identity and communication platform that works across different sectors and markets
  • Create a core story that helps maintain market leader position in the wind sector – and helps establish Hove on new markets and industries

Want to hear the full story?

Reach out to CEO & Partner Brian Carlson at [email protected] or 51 888 670.