Brand foundation for very ambitious consultancy
How do we turn our unique Danish value proposition into an international brand?
Background
Prokura is a Danish-based procurement and supply chain consultancy with a unique Nordic business approach. In 2023, the international consultancy giant Kearney acquired Prokura and prompted them to embark on an international growth journey.
Solution
We helped Prokura translate their “Nordic-style consultancy” hallmark into a new branding platform under the new tag line “Follow through.” We also developed a new employer branding, and helped update their web site, marketing strategy, business presentations, and corporate strategy communication.
Contributions
Change management communication
Rebranding and identity refresh
Customer and stakeholder communication plans
Brand strategy development
Value proposition
Thought leadership
Marketing strategy
Messaging and tone-of-voice development
Website design and development
Mobile and app marketing
Employer branding
Commercial edge
Clear direction
set by brand narrative for all communication and marketing.
Differentiation
from competition to support the building of a clear market position.
Buy-in
on corporate strategy from employees, customer base, and parent company, Kearney.
Scalability
with a branding platform that resonates across markets, industries, and target groups.
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