Setting the course after a global shopping spree

Client
DSV

Sector
Transport & logistics

Website
DSV

How do we align and support a sprawling  global sales organization?

Background
In the past few years DSV have been on one of the largest shopping sprees in the history of Logistics. Acquiring several large competitors, DSV now stands as one of the world’s largest Transport and Logistics companies.

Solution
Through the years, we have helped DSV define value propositions and create campaigns for several offerings and business areas—from new digital tools to sustainability offerings. With a flexible collaboration model, we have helped the different parts of DSV communicate effectively and coherently.

Cargo Insurance Campaign

“Again and again, Klausen and Partners demonstrate an instinctive understanding of what it takes to execute efficient marketing for a large, sprawling organization in an industry that is subject to global events and fluctuations. No matter what we throw at them, they deliver.”

Christian Krogslund

Head of Corporate Marketing & Communication, DSV

Contributions

Value proposition

Brand identity

Design and naming

Product positioning and value selling

Creative campaigns and concept

Sales collateral development

Commercial edge

Fast time-to-market

Lean marketing development processes to support a fast reaction time to market changes.

Coherence

Unified communication style and approach across services, channels, and regions.

Differentiation

Clear, unique voice in the market to ensure differentiation against competitors.

Sustainability platform

Clear, compliant, and easy-to-manage communication platform for sustainability efforts.

Sustainability Campaign

Green Logistics Campaign

Want to see more?

Niels Kaldahl

Strategy Director, Partner

kaldahl@kogp.dk +45 2323 7011