Open the gates with insights. And your license plate...

Speed up the use of ’pay by plate’.

Some people still pay toll with card or cash when they are passing Storebælt Bridge. Even if this is slower, more expensive, and more difficult than paying with the license plate.

We wondered why, so we conducted a study right at the gate, and found out we just needed to nudge a little to convert travelers into plate-payers. We launched a campaign to highlight the scenarios where 'pay by plate' could make your life easier.

We activated this across Google, Facebook, YouTube, and display, emphasising the savings and convenience.