Helping decision-makers in Energy make some big decisions
How do we nudge global Energy towards making
billion-dollar investments in green fuels?
Background
Everyone agrees that the green transition requires massive investments in new infrastructure and technology. But no one really knows where or how to start. As a leader in energy tech, Topsoe decided to act.
Solution
Together with Topsoe, we developed a communication platform, website and campaign which provided inspiration, insights and product information on how to make the green jump without hurting productivity and profitability.
Contributions
Marketing strategy
Value proposition
Creative marketing concept
Content marketing
Thought leadership
Commercial edge
No. 1
“The Fuel for Thought Podcast” was the world’s first podcast about renewable fuels.
Setting the agenda
Today, the pioneering podcast is recognized as a must-listen for the energy industry.
2.4M Downloads
It has more than 2.4 million downloads, with downloads exceeding 5,000 times per day in 2025.
Awards
The campaign won two times silver at the 2021 Echo Awards.
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