Simpler for the better

How do we help establish a strong profile in a complex, regulated market, populated by the world’s most skeptical audience – scientists?

Together with SSI Diagnostica, we created a new core story, communication platform, visual identity, and corporate website.

Inspired by an 18th-century philosopher, we coined the phrase ‘simpler for the better’ to highlight how SSI Diagnostica’s range of solutions makes everyday work simpler for professionals in the field of diagnostics.