Haldor
Topsøe
Introducing Fuel for Thought
on renewable energy
Fuel for
Thought
How do we convince the market that the time has come for billion-dollar investments in production of green fuels based on renewable feedstocks?
Together with Haldor Topsoe, we developed a communication platform, website and campaign which provide inspiration, insights and product information on how to make the green jump without hurting productivity and profitability. The campaign won two silver awards at the 2021 Echo Awards.
CLIENT:
Topsoe
CONTRIBUTION:
Communication platform and campaign
SECTOR:
Energy
WEBSITE:
renewables.topsoe.com
“Both the strategy and the execution of the campaign are deeply inspiring for our entire way of going to the market. Now Marketing takes huge responsibility for qualifying leads, and salespeople win more cases. It’s relevance and innovation worth the money.”
Mikala Grubb, Senior Business Development Manager, Topsoe
Objectives achieved
- Switch customers to hydroprocess renewable feedstocks, by promoting HydroFlex™
- Create awareness throughout the refinery industry
- Generate dialogue with 25 potential leads in 2020
Topsoe
Two Echo Awards
Six nominations for the annual Echo Awards were converted into two silvers for our work with Topsoe. Congratulations to a truly collaborative client.
Want to hear the full story?
Reach out to Client Service Director Camilla Spliid at [email protected] or 30 86 1045.
