Introducing Fuel for Thought
on renewable energy

Fuel for

How do we convince the market that the time has come for billion-dollar investments in production of green fuels based on renewable feedstocks?

Together with Haldor Topsoe, we developed a communication platform, website and campaign which provide inspiration, insights and product information on how to make the green jump without hurting productivity and profitability. The campaign won two silver awards at the 2021 Echo Awards.

Haldor Topsøe

Communication platform and campaign



“Both the strategy and the execution of the campaign are deeply inspiring for our entire way of going to the market. Now Marketing takes huge responsibility for qualifying leads, and salespeople win more cases. It’s relevance and innovation worth the money.”

Mikala Grubb, Senior Business Development Manager, Haldor Topsøe

Objectives achieved

  • Switch customers to hydroprocess renewable feedstocks, by promoting HydroFlex™
  • Create awareness throughout the refinery industry
  • Generate dialogue with 25 potential leads in 2020

Haldor Topsøe

Two Echo Awards

Six nominations for the annual Echo Awards were converted into two silvers for our work with Haldor Topsøe. Congratulations to a truly collaborative client.

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Want to hear the full story?

Reach out to Client Service Director Camilla Spliid
at [email protected] or 30 86 1045.