Introducing a familiar revolution
A familiar revolution
How do we introduce a revolutionary solution that has been available in a B2C context for years?
With DSV ETA (Estimated Time of Arrival) DSV can provide customers with accurate, real-time shipment data in B2B context for the first time. We helped DSV Panalpina establish a communication platform to successfully introduce this familiar yet ground-breaking service across Europe.
“Again and again, Klausen and Partners demonstrate an instinctive understanding of what it takes to execute efficient marketing for a large, sprawling organization in an industry that is subject to global events and fluctuations. No matter what we throw at them, they deliver.”
Christian Krogslund, Head of Corporate Marketing & Communication, DSV Panalpina
- Create interest and hand-raising in the market
- Ensure buy-in in sales organization
- Turn ETA into door opener for Sales and Marketing activities in Road Division