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CASE STUDY: TELIA ERHVERV

A Digital Affaire

BACKGROUND

Telia Erhverv services Danish companies with modern telco solutions that range from simple sim-cards and data, to complex unified solutions.

This case targets SMV Danish businesses, ranging from 5-75 employees.

CHALLENGES

How do you get the attention from a target group that struggles with much more important things than telco solutions?

The answer was to talk about something that is close to their hearts – the digitalisation of their own companies.

SOLUTION

In conjunction with “Dansk Industri,” we established a platform to highlight how to digitalise Danish businesses. Findings from 500 interviews concluded that the target group lacks the digital competence, knowledge and the tools – all delivered through PR.

We started visiting companies with tech expert, Christiane Vejlø, and journalist, Esben Bjerre, – to document the state of the union. Real people, real challenges, real businesses.

Anchored in a SoMe strategy and content delivery plan, we started thousands of conversations, giving Telia Erhverv the platform they needed.

Results

+125.000

engaged

30%

of SME in Denmark

250%

overperformance KPI

Bronze winner
in the category Techonology and Communication,
DMA ECHO AWARDS 2018

Want to hear more or build your own platform for content marketing? Contact Partner & Client Service Director Brian Carlson.

Brian Carlson

Partner & Client Service Director