"The website is the
crankshaft of the lead Engine"
B2B customers utilise the wide range of digital channels to self-implement 2/3 of the decision-making process before contacting a sales person. Sales teams are now expected to be able to challenge and advise, which places increased demands for insight into the customer’s business and work processes
The website is the crankshaft of the lead engine. It distributes content, establishes dialog and collects data for further qualification and processing. Built using Sitecore, struers.com fully utilises the platform’s personalisation capabilities.
Using data from 6 sources, we build accurate profiles of users. These sources include; dialogue with sales personnel, ERP, e-shop, marketing, e-learning, and the website. This enables us to optimise the customer journey and only deliver leads to sales that are actually ready to buy.