The short answer is that they listen to the customers more than their competitors do. And they allow their customers' behaviour and interests influence everything they do – from strategy to product development and communication.
B2B companies that meet their customers at crucial points during their customer journey get 10% more leads. They also get 10% more first-time buyers. And they are 20% faster than others to qualify a lead for sale.
Klausen + Partners A/S advise B2B companies on how to create consistent and measurable customer experiences across channels – both analogue and digital.
In fact, we are one of the most award-winning Danish advertising agencies for this particular discipline. Because we understand how to use marketing to create effect.