How a single automated dashboard saves hundreds of hours in data exploration.
Read time 2:58
Less hassle. More valuable insights in an instant?
Yes please.
Fast and continuous access to real-time data has become a crucial factor for making prompt and informed marketing decisions. By automating data reporting processes, Danfoss digital activation team unlocked significant time savings and improved decision-making, leading to more agile and effective marketing strategies.
It all started with a well-known challenge. It was both time consuming and difficult to track and analyze campaigns with ads on various channels, targeting specific regions and detailed audience segments.
Previously, manual data reporting was the norm, requiring digital activation teams to download reports from multiple channels and manually calculate results for each campaign's benchmarks and KPIs.
This manual approach was not only a time drain but also riddled with inaccuracies and data discrepancies, risking the accuracy of campaign comparisons and making it harder to trust long-term results.
One platform to Funnel it all
Recognizing the need for an automated data platform, Danfoss started looking into different vendors and solutions for handling complex data streams. Funnel quickly became interesting as the platform has a user-friendly workspace, which allows the team to apply familiar tracking logic by creating various rules and filters across the entire setup.
Also, the onboarding process with Funnel is smooth, with dedicated support ensuring a seamless transition and technical aid.
However, establishing an effective data setup demands a strong grasp of marketing metrics and proficiency with various reporting tools. Expertise the team didn’t readily have.
Enter the performance experts
At Klausen and Partners, we not only help B2B companies gain a commercial edge through strong brand essence and targeted marketing initiatives.
We have extensive experience with performance marketing metrics and have steered numerous clients through similar endeavors as those facing the Danfoss team. And we have a long track-record of working with Danfoss.
In this case we guided Danfoss through the setup process and provided invaluable insights into the essential metrics and optimal utilization of Funnel. The partnership has significantly streamlined the reporting and allows the Danfoss team to prioritize strategic decision-making over grappling with the complexities of daily data management.
Sharpening the digital edge
The implementation of an automated dashboard now plays a pivotal role in eliminating manual reporting while enhancing the accuracy of campaign comparisons. It also brings about substantial cost efficiencies. The dashboard serves as a single source of validity, simplifying the reporting process and providing deeper insights into real-time campaign performance. As a result, the performance team has more time to analyze data meaningfully, ultimately driving richer and more precise marketing insights.
Data stack and share connectors used by Danfoss
The data stack includes Google Analytics, Google Ads, LinkedIn Ads, and Facebook Ads, which have been mapped into a data share for Google Looker Studio and Power BI.
Enhanced efficiency from a well-structured hub
Working with Funnel and Klausen and Partners enhances the efficiency of Danfoss' marketing data management. Funnel's centralized data collection and automated transformation processes saved a considerable amount of time and effort. Additionally, outsourcing many of the data transformation jobs to Klausen and Partners meant quickly turning findings into actionable changes benefiting the campaign monitoring and reporting processes. The close collaboration ensure that the marketing decisions are swift, informed, and closely aligned with the strategic goals.
About Danfoss
Danfoss is a global company renowned for its engineering solutions. It is active in multiple regions worldwide, providing products and services that serve various sectors, including heating, cooling, and automation. Danfoss Climate Solutions is a subsection of the company, with its digital activation team acting as a central department that manages all global campaigns across various solutions and verticals.
About Funnel
Funnel automates data collection and streamlines your reporting process. Funnel's Data Explorer feature has been instrumental during setup, enabling testing of potential updates, metrics, and dimensions before implementation. With Funnel's high level of automation and integration, the team can now prioritize strategic initiatives over manual tasks, eliminating the need to hunt for a single source of truth.
About Klausen and Partners
Klausen and Partners is a strategic marketing agency with a strong foothold in the complex B2B market. We specialize in creating impactful marketing campaigns and strategies that resonate with target audiences. Our expertise spans various marketing channels and platforms, making us a valuable partner for businesses looking to elevate their brand presence.
