Listen in as we focus on social purpose vs. commercial purpose.
Should advertising agencies and their clients try to save the world? And can it be done with a commercial agenda?
It’s certainly no minor issue that we tackle in this podcast. English author and creative icon Steve Harrison offers his take on why part of the advertising industry seems to have lost interest in sales and instead has set out to save the world.
This podcast is a fun, provocative, an engaging listen. And answers the question of how the industry can find the balance between the good and the commercial.
ABOUT STEVE HARRISON
He has been European Creative Director at OgilvyOne and the Global Creative Director of Wunderman. In addition to those titles, he has run his own agency HTW. In the seven years the agency existed, he has won more Cannes Lions (18) in the Direct category than any other creative director in the world. He is a passionate debater and the author of several books. The latest “Can’t Sell Won’t Sell” has been called the most provocative analysis the marketing industry has seen in decades.