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Case Study: Mundipharma Nordic

Unites through
internal APP


Mundipharma is a large pharmaceutical company, selling prescriptive drugs and healthcare products sold over the counter.

Mundipharma had 4 different organisations in the Nordic countries: Denmark, Sweden, Norway and Finland. 4 countries = 4 sets of values, 4 Leadership teams, 4 ways of doing business.

The task was to unite the 4 companies to form one Nordic company.

"Culture eats strategy
for breakfast"


‘Culture eats strategy for breakfast’ – a famous quote from Peter Drucker. To change diverse cultures into one you need engagement and interaction. Action – not theory or lectures. Intranets are great for one-way communication, usually from top-down. But intranets are not optimal when you want people to continuously interact, engage and share.


Since everyone already has a smartphone, we decided to develop an internal Mundipharma app and give everyone an easily accessible platform for dialogue with both peers and management.

We created a tool that every employee in every country could engage with. It became a culture bearer and a platform for everyone to share best practices, examples of success – and a place to ask questions. With the app, everyone has instant access to all colleagues, management and key messages. And management has a powerful tool to push relevant content and success stories.



of all employees
downloaded the app


visit the app on
a daily basis


open the app,
upon a notification

4 min.

average time
per visit

The case has been nominated as the

Best Internal Audience Campaign

at the B2B Marketing Awards 2017.

If you want the full story and get insights on how to engage your company, sales points, partners or similar, contact Partner & Client Service Director Brian Carlson.

Brian Carlson

Partner & Client Service Director