"Culture eats strategy
‘Culture eats strategy for breakfast’ – a famous quote from Peter Drucker. To change diverse cultures into one you need engagement and interaction. Action – not theory or lectures. Intranets are great for one-way communication, usually from top-down. But intranets are not optimal when you want people to continuously interact, engage and share.
Since everyone already has a smartphone, we decided to develop an internal Mundipharma app and give everyone an easily accessible platform for dialogue with both peers and management.
We created a tool that every employee in every country could engage with. It became a culture bearer and a platform for everyone to share best practices, examples of success – and a place to ask questions. With the app, everyone has instant access to all colleagues, management and key messages. And management has a powerful tool to push relevant content and success stories.