Connecting with big pharma

Client
NNIT

Contribution
Value proposition, Communication platform, Activation

Sector
IT / Consultancy

Website
NNIT Life Sciences

Divestment of infrastructure and exclusive focus on Life Sciences Solutions and Cloud & Digital Solutions

Taking on the large global IT consultancies takes a special kind of organization. Luckily for NNIT, that’s excalty what they have. Following a 2023 divestment of their infrastructure business, they stand as a leading digital consultancy for the life sciences and public sector.

We helped NNIT built the foundation for their international branding efforts – and engage their target group under the battle cry, ‘Empower those who change lives’.

“Working with Klausen and Partners is always a pleasure. Their team brings a candid understanding of our business and a can-do attitude. Whether they help us draw up the larger strategic lines for our branding or maximize the performance of our campaigns, they simply deliver.”

Lars Bo Petersen

Senior Vice President, Head of Communications, Marketing & Commercial Excellence, NNIT

Contributions

Change management communication

Rebranding and identity refresh

Employer Branding

Brand Strategy Development

Value Proposition

Brand Identity

Design and Naming

Messaging and tone-of-voice Development

Creative Campaigns and Concepts

Product Positioning and Value Selling

Commercial edge

Unification

of go-to-market narrative for ‘new NNIT’

Alignment

of corporate strategic direction among internal stakeholders

Differentiation

towards competition across markets to support a clear position

Awareness

of NNIT capabilities boosted across NAM, Europe, and Asia

Want to see more?

Brian Carlson

CEO, Partner

carlson@kogp.dk +45 5188 8670