Turning a green transformation into a business advantage

How do we commercialize our sustainability investments?
Background
With more than 55.000 staff and 400.000 customers, Elis is one of the world’s largest facility and hospitality services providers. They’re also an industry leader when it comes to sustainability, but they weren’t broadly recognized as such.
Solution
Together with Elis Denmark and Elis’ global HQ, we developed a new brand. “Again” connects Elis’ multiple sustainability initiatives into one compelling narrative and logo. This allows Elis to boost sustainability communication across sectors and regions—and to showcase their commitment and offerings in everything from campaigns to clothing tags.
Contributions
Customer and stakeholder communication plans
Brand strategy development
Value proposition
Brand identity, design and naming
Messaging and tone-of-voice development
Marketing strategy
Sales collateral development
Commercial Edge
One
unified brand for all sustainability communication.
Clear
narrative to establish awareness and thought leadership.
Plug-n-play
branding platform for lean implementation and ongoing development.



