Kicking the door open to Tech’s big five

How do we win business from a hard-to-reach target group that doesn’t even know about us?

Background
Danfoss technology can be found in more than half the world’s data centers. Yet, the brand is largely unknown within Microsoft, Apple, Alphabet and the rest of world’s largest data center developers. Or rather, it used to be unknown.

Solution
Through a sustained campaign, we helped Danfoss bypass the middleman in the data center supply chains and get a direct line to the hard-to-reach decision-makers in Tech. We helped Danfoss from strategy to execution with this ongoing campaign.