Boosting demand in key international markets

Client
BoConcept

Sector
B2B Furniture

How do we increase volume, quality, and handling of leads in priority markets?

Background
BoConcept, a premium Danish furniture brand with an international presence, wished to increase interest and generate more qualified leads among B2B buyers across priority markets.
 
Solution
Together with BoConcept, we built a scalable social marketing setup. Designed to drive B2B consideration and lead generation, it focused on both lead volume and lead quality. On top of this, we built a lead engine that feeds leads directly into BoConcept's physical stores via marketing automation. This removed the friction of handling leads across disconnected systems, so the right leads reach the right store without manual handovers.

Driving B2B demand across very different markets is no simple task. The project succeeded to a degree where we no longer need Klausen and Partners to operate and scale the setup. It was a pleasure working with them, and I believe the numbers speak for themselves.

Fernando Cotic Padilla

Global Head of B2B, BoConcept

Contributions

Data-driven audience building

Lead generation setup and optimization

Tracking, measurement and reporting

Market-adapted creatives and messaging

CRO and lead-flow improvements

Commercial Edge

Significantly

improved lead quality

Qualified leads

delivered straight to physical stores without manual interaction

Setup successfully

scaled to other priority markets

Want to see more?

Contact us

Martin Molt Ipsen

Director of Digital and Performance, Partner

mmi@kogp.dk+45 2913 0180
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