All cases

Mundipharma Nordic

Unites through
internal app

See more

TELIA ERHVERV

Content Marketing
on B2B

See more

MAN PRIMESERVE COPENHAGEN

Digital driven and individual
sales of genuine spare parts

See more

STRUERS

Cutting Edge
Lead Generation

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TELIA ERHVERV

Use own and public data
to lead generate

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CASE STUDY: TELIA ERHVERV

Use own and public data to lead generate

BACKGROUND

Telia Erhverv services Danish companies with modern telco solutions that range from simple sim-cards and data, to complex unified solutions.

Most business owners, both Telia customers and those of competitors, only renew an existing telco contract on a 2 to 3-year basis. This means missing out on any new developments and potentially missing great opportunities to improve their business through the use of new technology.

"It all begins with an 8-figure number"


CHALLENGES

Telia Erhverv has a lot of data about existing customer solutions, across industries. But the data is not accessible for customer service and tele marketing – and is certainly not available to potential customers.

If we could showcase that knowledge, we could inspire both existing and potential customers.

SOLUTION

The answer can be found in the data – and it all begins with an 8-figure number which every business owner knows by heart – the Business Identification Number.

We collected real-time data from the public registry and mirrored this against the insights which Telia has from almost half a million active business customers. Now we could present the business owner with the kind of solutions that are trending in their specific industry and in companies of a similar size. Using both specific and individual recommendations, we could link insights and data directly to sales.

Results

1

Most visited site
of Telia Erhverv

2

Generation leads
every day

3

Used internally to up-sell to existing costumers!

If you want to try it out for yourself,
access the solution at
www.telia-erhverv.dk/cvr

Want to hear more or start using complex data combinations to generate leads and sales? Contact Partner & Client Service Director Brian Carlson.

Brian Carlson

Partner & Client Service Director

+45 51 888 670
carlson@kogp.dk